ADAM BRENT
HOUGHTALING
Personally…
Adam lives in Los Angeles where he spends his days and nights reading, writing, watching movies, gallery hopping, and adventuring with his supermutt, Charlie
Professionally…
Adam is a seasoned editorial and content professional with two decades of experience working with global cultural icons and scrappy SaaS businesses.
A graduate of Emerson College with a focus on mass communications and film, he began his career at Consumers Digest, where he worked to create an online consumer review site far (way too far) ahead of its time before moving to AOL to launch an experimental site for teens.
He became Digital Editorial Director at Gourmet Magazine (Conde Nast) in 2006, where he launched the first website for the country’s oldest epicurean brand. While at Gourmet, he racked up multiple Webby and Best of the Web Award nominations and led the team to a win for a James Beard Award—whatTime Magazine called “The Oscars of the food world”—for Best Video Journalism.
After time as VP, Digital Director leading content at Martha Stewart Living Omnimedia, where his work was recognized with a Webby Award win for Best Lifestyle Site, he served as Editor-in-Chief & Brand Director for lifestyle magazine, BlackBook at Vibe Media.
He’s provided strategies, content, SEO, operational guidance, and consultation for multiple brands, including Marcus Samuelsson's Food Republic, Anolon Cookware, Epicurious, PrefixMag, AARP, Singularity Co. (the only sci-fi bookstore in NYC), Mediabend Capital, among others.
Taking the Managing Editor position at Fender Guitars, Houghtaling made the professional shift from editorial to content marketing, redefining the iconic instrument maker’s digital content experience. He then joined leading text marketing SaaS company EZ Texting, where he led content, design, SEO, and PR through a successful brand refresh leading to a significant boost in content engagement and conversions.
HarperCollins published his first book, This Will End in Tears. His work has also appeared in Punch, GQ, Huffington Post, and the Toronto Star.
