Case Study: Studio Edison
SEO/GEO, Content Strategy, Brand Building, Content Design & Site Build
Armed with research showing that ~50% of all new guitar buyers were first-timers and 45% of guitar sales went to a new players, Fender launched a large-scale digital learning experience: Fender Play.
Fender needed a content strategy that focused on finding, engaging, and educating this potential lifetime audience.
The strategy not only needed to reach beginning players, but also needed to support ongoing product launches and e-commerce initiatives, as well as reinforcing the brand and its legacy without sacrificing the kind of inspirational content that leads new players to pick up a guitar in the first place.
RESULTS3X
Increased content PVs 3x over previous site within 6 months, driving thousands of customers to Fender Play.
42%
New content responsible for 42% of inbound traffic within 6 months.
22%
By designing pages to highlight product, content pages drove an additional 22% to total e-commerce revenue.
Studio Edison Strategy & SEO
Insight
Rob Kleiner’s Studio Edison ranks no. 1 for “vocal production,” which he found has driven his a recurring pool of clients.
Challenge
Kleiner, whose studio is known for vocal production but also excels at producing, mastering, and mixing, wanted to see how much more business could be driven by a refined site and a successful SEO strategy.
Strategy
SEO and competitive research revealed a number of opportunities to expand keywords and position. Re-imaging the site with a mobile-forward SEO strategy in mind, Tk.
Brand Building
Beyond driving new business and creating an open avenue for Kleiner and Studio Edison to work with independent artists, the strategy also looked to grow a brand footprint.
Brand building within the greater SEO/GEO created wins like elevating Kleiner into the conversation with AI results placing him with the best in the business.
Let’s work together!
adam@abhoughtaling.com
(917) 971-1306
Los Angeles, CA
