Case Study: Studio Edison
SEO/GEO, Content Strategy, Brand Building, Content Design & Site Build
As one of the top working songwriters, producers, and mastering engineers working in the music business, Rob Kleiner wanted to grow SEO visibility to drive new business and enhance his personal brand while also spotlighting his newly updated Studio Edison.
The strategy was to win at niche keywords and phrases (vocal production) and grow into the most relevant keywords with more demand (online mastering).
Studio Edison Strategy & SEO
Insight
Rob Kleiner ranks no. 1 for “vocal production” in SERPs and found it drove a small but consistent pool of new and potential clients.
Challenge
Kleiner, whose studio is known for vocal production, also excels at producing, mastering, and mixing, wanted to drive more business through his website while updating the design and creating new opportunities to expand his brand.
Strategy
SEO/GEO and competitive research revealed a number of opportunities to expand relevant keywords and position. The site would be rebuilt from the ground up with a mobile-forward SEO/GEO strategy at its center, creating opportunities for improved SERP positioning for new keywords and brand mentions.
Results
A contemporary look spotlights Kleiner’s biggest clients while content and SEO/GEO/AEO results moved him into top positions across a number of relevant and keywords, driving more business across more disciplines for the studio.
Brand building within the greater SEO/GEO created wins like elevating Kleiner into the conversation with AI results placing him with the best in the business.
